Each year SBN and Music Matters hold selection heats for the Music Matter Charity Album
Australian artists featured on the debut album were chosen via various avenues including: selection heats and social media People’s Choice voting leading to a selection panel of judges. The social media campaign throughout June 15 for the 2 selection heats in Melbourne went viral with phenomenal results, including over the 2 combined weeks of voting: an organic Facebook reach of over 20,000 within the first 12 hours of mounting the voting campaign for the first selection heat on the Music Matters Facebook page; an overall organic reach of 85,000 (unpaid, non-boosted, with no advertising); more than 5000 people engaged; over 26,000 votes; over 9,000 plays across all the songs on the Music Matters Spreaker channel.
Simple astounding!